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Courtney Lowery becomes Motown’s new EVP of Media Manner, Existence taste

Courtney Lowery becomes Motown's new EVP of Media Strategy, Lifestyle


Courtney Lowery used to be not too long ago appointed as the brand new executive vp of media manner and way of life for Motown Paperwork. As opposed to overseeing media manner on this logo identify new position, Lowery could also be tasked with coping with the execution of the label and its safe of artists, as reported via Variety.

The profession may even have Lowery collaborating in an the most important section in a lot of cultural and lifestyles taste projects for Motown. Lowery’s placement relies in Los Angeles and he’s going to answer in particular to Ethiopia Habtemariam, Motown’s CEO and chairwoman.

Courtney Lowery – Credit standing: Karl Ferguson Jr

Artists signed to Motown incorporate Lil Kid, The Migos, Town Ladies, Erykah Badu, Vince Staples, Smino, Tiwa Savage, Tiana Significant9, Ne-Yo, and Kem.

“Courtney has now not handiest prominent himself as an productive media strategist however has transform an integral facet of custom thru his do the activity with a few of as of late’s most vital artists and platforms,” Habtemariam claimed. “I’m extremely joyful to welcome Courtney to our senior control group of workers as we continue to redefine and reshape what Motown Paperwork is this present day.”

Byron Allen thegrio.com

Lowery is glad to be doing paintings beneath Habtemariam’s revel in. “Motown is a unmarried of essentially the most iconic document labels in new tune background,” Lowery discussed.

“Beneath Ethiopia’s management, Motown as soon as as soon as once more has transform 1 of essentially the most culturally essential tune firms in all of the international and continues to carry tunes and artistry. I glimpse ahead to functioning with Ethiopia, the dynamic government personnel, the artists, and creatives inside the Motown circle of relatives. I’m humbled and extremely joyful to give a contribution to what she and the team have designed and play a facet in breaking the next era of global superstars.”

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Lowery delivers complete historical past label sensible revel in to his new position at Motown. He worked with the 2 Sony and Epic Knowledge within the previous, consistent with New tune Hyperlink. In 2011, he used to be employed as Epic Information’ Senior Director of Exposure. Then, in 2015, he used to be promoted to Vice President of Exposure, through which he used to be accountable for overseeing unique duties and exposure interests for select artists as correctly as focusing on “design, machine and implementation of around the globe media campaigns.”

While at Epic, Lowery labored intently with artists like Travis Scott, Long run, Ciara, 21 Savage, Rick Ross, Yo Gotti, and French Montana. He has exposure revel in with organizations like the US Olympics, eOne Enjoyment and W&W Common public Family members.

On primary of his label wisdom, Lowery additionally began off his particular person corporate in 2020, with a shopper document that comes with the likes of DJ Khaled, Swizz Beatz, Isley Brothers and the on the internet assortment, Verzuz.

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