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Dan Gilbert, producer Che Pope launch WRKSHP history label in Detroit

Che Pope, center, an award-winning music producer and songwriter, checks out records with Kanye West, right. Pope is the former chief operating officer of Kanye West's GOOD Music record label.

Take take note, aspiring Detroit musicians. Grammy-winning producer Che Pope is on the lookout for the up coming Eminem or Large Sean. 

Pope, a longtime mate of billionaire entrepreneur Dan Gilbert, on Wednesday launched WRKSHP, a music-based way of life firm headquartered in downtown Detroit. The organization will do the job with aspiring musicians and other artists on expertise progress, administration, advertising and more.

“It is really significantly more than a history label,” reported Pope.

Pope, who has labored with absolutely everyone from Kanye West and Lauryn Hill to Eminem and The Weeknd, claimed it was Gilbert who genuinely talked to him about environment up shop in Detroit. A Boston indigenous, Pope has visited the town various moments over the final five several years and has been stunned at its development above the last 15 many years. He was actually drawn to Detroit and the “tale” it would provide aspiring artists.

“Almost everything we do — no matter whether it’s a song, or developing an artist, or placing out content — it is really generally still about the story of it, right?” stated Pope. “The story of WRKSHP is so a great deal greater a tale coming from Detroit than it is staying in L.A. or one of the destinations that is by now type of founded simply because Detroit was the mecca.”