PARK Town, Utah (Jan. 13, 2022) — Shaun White, 3-time Olympic gold medalist and winner of the most X Video games gold medals in history, has partnered with leading outside specialty retailer Backcountry to launch Whitespace, his new lively life style brand impressed by the liberty to make and uncover your greatest prospective.
“What makes action sports so incredible is that they are a melting pot for audio, artwork, and tradition. A local community exactly where every person is welcome and inspired to have their have design and style and vision,” claims White.
“I’ve been a professional athlete for about 20 years, so I’m fired up to bring my encounters competing, education, and coming up with jointly to make gear that represents motion sports in an reliable way,” suggests White. “Whitespace is a phrase creatives use for a blank canvas: a position for anyone to be who they want to be and have the freedom to make whatsoever it is they want to produce. Jointly with Backcountry, I’m energized to launch my namesake brand and deliver this to lifestyle.”
Backcountry will be the exceptional retailer for Whitespace, and to celebrate its launch, a release of restricted Whitespace Freestyle Shaun White Professional signature snowboards will be accessible for purchase on January 13 at www.backcountry.com/sc/whitespace.
A line of outerwear, snowboard hardgoods, and streetwear clothing will debut later on this 12 months.
The limited-edition snowboard launches just months forward of Shaun’s fifth Winter Olympic Game titles, which get started on February 4th in Beijing, China. Engineered with Shaun’s insights, the inaugural board is made to dominate in the halfpipe with the integrity and rideability of what White expects from the snowboards he rides. Each Whitespace Freestyle Shaun White Pro Snowboard will be hand-numbered, authenticated by serial range, autographed and wrapped in a custom made leather band embossed with the calendar year of inception. White will be riding the restricted-edition board in the course of the 2022 Winter Olympics in Beijing.
“We’re over and above thrilled to associate with Shaun White in the development of an outside brand that’s definitely rooted in greatness,” says Melanie Cox, Backcountry CEO. “Shaun is the G.O.A.T. of snowboarding, but has also affected style, tunes and business exterior of the activity. Snowboarding has constantly been an choice sport and has blended music, arts, lifestyle and life style alongside one another. As a result, Whitespace will push the limits of type in the mountains and beyond, and we’re incredibly very pleased to be the trusted lover.”
For 25 several years, Backcountry has been pushing the boundaries of outside type and the backcountry way of everyday living, and the new partnership with Shaun, elevates that legacy. By fusing White’s visions and influence with Backcountry’s lived expertise, Whitespace will evolve the tradition of pursuit and resonate outside of just the snowsports audience. The retailer will host the Whitespace collection on its web site and will be an information hub for the brand’s long term enlargement.
Store the Whitespace Freestyle Shaun White Professional Snowboard and be the 1st to hear about future Whitespace releases at www.backcountry.com/sc/whitespace.
Established in 2022, Whitespace is an energetic way of life brand name produced by Olympic gold medalist, Shaun White. The signature manufacturer conjures up emphasis and commitment that clears the noise, turns uncertainties into fall-ins, and unlocks the send out. Rooted in snowsports, Whitespace would make premium equipment and apparel for snowboarding, skiing, mountain biking, mountaineering, education, as perfectly as informal streetwear for daily life. To discover much more, you should take a look at https://www.whitespacesnow.com/
From the a single-on-just one know-how of our Gearheads to our epic assortment of the finest in equally design and style and efficiency, Backcountry has been a foremost outdoor retailer because 1996. Dialing in your gear closet, checking out your backcountry, recharging with après—Backcountry elevates the total outdoor knowledge. In 2018, Backcountry started constructing its individual Gearhead-inspired merchandise the rapidly-expanding Developed By Backcountry ski, MTB, climb, hike, fly fish, and après lines involve collabs with models like GORE-TEX Technologies, Burton, and Simms. Look for it, uncover it, mail it—the Goat requires you more.