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The 20 Maximum Influential Other folks within the Outside Trade

The 20 Most Influential People in the Outdoor Industry

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Although you don’t know all in their names—but— you’ve felt the presence of the changemakers, trailblazers, and dreamers in this record. All 20 are making their mark at the out of doors {industry}, whether or not via passionate advocacy for variety and inclusion, opening doorways of alternative for others, pushing the bounds of what’s imaginable, or increasing our minds via artwork and storytelling. And although we’ve damaged them up in step with their corners of the {industry}, those winners go beyond simple categorization. With those pathfinders main the best way, the way forward for this industry is in excellent arms.

Table of Contents

How’d We Make a selection?

First, Outdoor Trade Magazine crowdsourced nominations from each and every nook of the {industry}. Our staff winnowed greater than 300 nominees right down to 50, in keeping with an analysis of 4 standards—imaginative and prescient, ethics, measurable have an effect on, and skill to encourage others—after which grew to become the method over to our panel of judges. The judges thought to be the similar standards whilst making their alternatives. To compensate our judges for his or her efforts, OBJ will donate $1,000 of their names to The Outdoorist Oath, a nonprofit running to develop inclusion within the outside and empower people to change into higher allies to the planet.

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Meet the Judges

  • Jon Dorn, VP/Outside Workforce GM, Outdoor
  • Mandela Echefu, proprietor of Wheelzup Adventures in Cumberland, MD
  • Stephanie Maez, Govt Director of Outside Basis
  • Kim Miller, CEO of Scarpa North The united states
  • Mirna Valerio, ultrarunner, writer, and inclusivity recommend

Athletes

(Picture: Courtesy of Andrew King)

Andrew King
Explorer and founding father of The Between Worlds Mission

Andrew King, 34, is easily on his technique to turning into the primary African-American climber to triumph over each the Seven Summits and the arena’s seven tallest volcanoes. However he’ll be the primary to let you know that the ones successes faded compared to his paintings uplifting others. “What will get me away from bed is progressing humanity ahead,” the Los Angeles-based athlete says. That’s why he began The Between Worlds Mission, a nonprofit enthusiastic about serving to other people dealing with racism, sexism, local weather alternate, and different demanding situations; it’s why he’s running to make giving again to network a key a part of athlete sponsorship; and it’s why, in his personal estimation, certainly one of his largest accomplishments is negotiating with Subaru to rent a BIPOC filmmaker and donate to a neighborhood Indigenous nonprofit when the emblem made a promo video about him this 12 months.

Subsequent large mission: “This 12 months I’ll be hiking probably the most easiest peaks within the Alps to talk out about local weather alternate and the loss of variety in hiking,” King says.


(Picture: Courtesy of Emily Sierra)

Alex Showerman
Skilled freeride mountain biker and recommend

Alex Showerman went from running for congressional campaigns and lobbying to doing public members of the family for out of doors manufacturers to her present process, competing at the girls’s professional freeride circuit—what she sees as a herbal evolution. The transfer “in point of fact fell in step with what I’ve been short of to do within the {industry}, which is breaking down boundaries for underrepresented people, and advocating and developing area for girls and LGBTQ+ people,” says Showerman, 32, who’s a queer trans girl. “Being an athlete, I will use my voice and platform to recommend for larger systemic alternate around the {industry}.” Her imaginative and prescient: an out of doors {industry} that proactively invests in communities that experience historically been excluded from out of doors interests. “It’s the entirety from paying underrepresented athletes what they’re value to making an investment in merchandise that paintings for various frame varieties and other genders,” she says.

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Subsequent Giant Mission: Generating a movie about her adventure that demanding situations conventional attitudes about who will also be an action-sports athlete.


(Picture: Courtesy of Connor Ryan)

Connor Ryan
Hunkpapa Lakota skier and Filmmaker

Connor Ryan, 29, is happy with the best way his 2022 movie, Spirit of the Peaks, allowed him to begin a dialog about how having a religious connection to a spot via sport additionally manner having a duty to it. Even higher: the best way the film has created real-world alternate, permitting Ryan to ship movie proceeds to the Ute Mountain Ute Tribe and get started a scholarship for Indigenous skiers and snowboarders. “That procedure of getting a imaginative and prescient, hanging it available in the market, after which seeing the ripple results of sure alternate—that’s the blueprint I wish to construct from,” Ryan says. The professional skier, who’s founded in Boulder, Colorado (Arapaho, Cheyenne, and Ute ancestral lands), desires the out of doors {industry} to reckon with the rustic’s darkish historical past relating to its unique population. “My objective is to help in making the out of doors {industry} now not an extractive {industry}, now not a settler-colonial {industry},” he says. “If we’re going to make all this cash off of being in this land, a large number of that should come again to tribal entities and Indigenous other people.”

Who Influences Him: Robin Wall Kimmerer, writer of Braiding Sweetgrass. Filmmaker Isaiah Department-Boyle. Dr. Len Necefer, founding father of NativesOutdoors. Biologist Ellen Bradley.


(Picture: Katie Steinharter)

Trevor Kennison
Skilled skier

Most likely you recognize Trevor Kennison, 29, for sending Corbet’s Couloir at Jackson Hollow Lodge’s Kings and Queens of Corbet’s match in 2019 in a sit down ski—the primary athlete to take action. Perhaps you’ve heard of him because the sit down skier to hit the X Video games Giant Air bounce this 12 months—some other first. Quickly, you’ll unquestionably know him because the superstar of Complete Circle (scheduled to premiere q4 or iciness), a documentary that follows his adventure again to the spot within the Vail Cross backcountry the place a 2014 skiing twist of fate paralyzed him from the waist down. “It’s been 3 years within the making—a large number of time, a large number of persistence, a large number of laborious paintings,” says Kennison. “I in point of fact consider it’s going to the touch such a lot of other people, whether or not they ski or don’t ski, disabled or now not.”

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Who Influences Him: “Roy Tuscany [founder of the High Fives Foundation]. He’s this kind of nice chief. He’s helped such a lot of lives. I glance as much as how laborious he works.”

Advocates

Two people walking through the woods
(Picture: Gregory Mountain Merchandise)

Jenny Bruso
Founding father of Not likely Hikers

For too lengthy, “outdoorsy” other people had been represented as skinny, white, and immediately—and Jenny Bruso had had sufficient of it. So in 2016 the Portland, Oregon, resident based the crowd Not likely Hikers, an Instagram account, mountaineering membership, and now podcast that welcomes and celebrates other people of all frame varieties, races, sexual orientations, and talents to the good outside. Club and fans skyrocketed, main Bruso, 40, to be invited to lend a hand create the {industry}’s first plus-size line of backpacks with Gregory Mountain Merchandise (launched spring 2021). And Bruso’s simply getting began: “I wish to see plus-size clothes taken to complete different ranges. I wish to see extra illustration in manufacturers’ feeds about plus sizing. I wish to see extra individuals who don’t are compatible the mould. And, in fact, I would really like to look the out of doors {industry} actively create employment that’s extra consultant of the racial demographics of the US.”

Subsequent Giant Mission: “Glance out for extra out of doors tools for the plus-size adventurer,” Bruso says, moderately cryptically. “One thing is popping out in fall 2022, then spring 2023.”


(Picture: Bethanie Hines / Outside Afro)

Rue Mapp
Founder and CEO of Outside Afro

You’ll be able to’t discuss variety, fairness, and inclusion (DEI) within the out of doors {industry} with out Rue Mapp’s title bobbing up (together with a number of different names in this record). The Vallejo, California, resident, 50, has been at the out of doors scene since 2009, when she introduced Outside Afro as a weblog; in 2015, it turned into a nonprofit devoted to the training and building of Black out of doors leaders. Since then, Mapp has been invited to the Obama White Space, helped advise Michelle Obama’s “Let’s Transfer” marketing campaign, overseen the Stewardship Council’s Basis for Early life Funding for 2 years, earned a Nationwide Geographic fellowship, and now serves as chair for The California State Park and Sport Fee (to call only some accomplishments). She will be able to upload writer to that record when her ebook, Nature Swagger, comes out in October. “It’s a number of essays from me and contributions from over 30 other people across the nation who constitute such a lot of other aspects of Black pleasure,” she says. “And it’s stuffed with stunning images.”

Who Influences Her: “Oprah, clearly. And I’ve a large number of admiration for Steven Rinella [of MeatEater]. He in point of fact has modified the narrative about searching. He’s widened the aperture of who can take part.”


(Picture: Tim Davis / Patagonia)

Teresa Baker
Founding father of the In Harmony Mission and co-founder of The Outdoorist Oath

Some other large within the out of doors DEI area, Teresa Baker is the drive at the back of the Outside CEO Range Pledge, an initiative that asks manufacturers to decide to inclusion. She additionally based the In Harmony Mission, a DEI group that works with {industry} management. And she or he’s one of the crucial faces at the back of the brand new Outdoorist Oath, together with Pattie Gonia and José González, a program that rallies on a regular basis recreationists to decide to “planet, inclusion, and journey.” (That’s now not an exhaustive record of Baker’s bona fides, both.) However extra significant to her than her spectacular résumé is serving as a task type to her niece, 12. Baker recollects a up to date time when she prompt her niece to begin an environmental marketing campaign along with her girlfriends: “She stated no, that won’t paintings as it’s now not inclusive of boys.”

Subsequent Giant Mission: “We wish to transfer past those conversations into motion,” Baker says. “We listen such a lot of conversations and spot too many panels. I believe if we will be able to weave inclusion into our on a regular basis paintings, then we will be able to see it, as opposed to continuously simply listening to about it.”


(Picture: Courtesy of José González)

José González
Founder and director emeritus of Latino Outdoor and co-founder of The Outdoorist Oath

José González, 40, calls himself a “Inexperienced Chicano”—a mixture of conservationist, environmentalist, Chicano, and educator. The out of doors {industry} calls him a pillar in DEI paintings. González, who lives in Sacramento, California (ancestral lands of the Maidu and Mi-wuk), based the nonprofit Latino Outdoor in 2013 to lend a hand attach Latinx households to nature. Ultimate 12 months, he joined with Teresa Baker and Pattie Gonia to release The Outdoorist Oath. That’s on most sensible of his paintings as a spouse on the Avarna Workforce, a DEI-focused consulting company for out of doors purchasers, and as an illustrator. González envisions an out of doors {industry} in point of fact impressed through nature: “No one is going outside and says, ‘What an exquisite monoculture of a wooded area.’ The awe, the stoke, the recovery— all of it comes from a spot that’s so interconnected, interdependent, and holistic. That’s my imaginative and prescient, for the out of doors {industry} to be as reflective and consultant because the very areas that it’s in.” In different phrases: “We take down structural oppression.”

Who Influences Him: Filmmaker Religion Briggs. Creator and cultural geographer Dr. Carolyn Finney. Ynes Mexia, a Mexican-American botanist and Sierra Membership member within the early 1900s.

Items & Services and products

(Picture: Columbia Sports wear)

Andrea Kelly
Divisional products supervisor for inclusive sizing at Columbia

Andrea Kelly recalls neatly the primary time she went skiing in pants that if truth be told are compatible. On a 2015 commute to Mt. Hood Meadows close to her house in Portland, Oregon, she wore a couple of stretchy, plus-size pants made through her employer. “For the primary time ever, I didn’t to find myself getting off the carry and adjusting,” she says. “The one factor I cared about was once how the snow felt beneath my board.” That’s precisely the revel in Kelly, 52, has been combating to offer for other people of all frame varieties via virtually a decade of advocating passionately for length inclusivity, serving to Columbia increase product alternatives, and pushing for higher illustration of frame variety. “No one must need to accept sub-par product to get them outside to do what they find irresistible to do,” she says.

Who Influences Her: “I’ve met such a lot of other people on trails in Portland, via social media, and on-line, people who’re simply getting after it irrespective of length and form and race and age. The ones are the individuals who stay me on the right track,” Kelly says.


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(Picture: Courtesy of BioLite)

Jonathan Cedar
CEO and co-founder of BioLite and co-founder of Local weather Impartial

BioLite’s headlamps, stoves, and sun lighting fixtures are its maximum visual merchandise in North The united states, however that’s simplest part the tale. Brooklyn-based Cedar, 41, makes use of “parallel innovation,” a industry type by which BioLite’s tenting tools gross sales fund and fortify its building of unpolluted and inexpensive stoves, lighting fixtures, and chargers for off-the-grid properties in Africa and Asia. “We’ve constructed an organization to unravel large problems round power poverty outdoor the U.S.,” he says. “However we’ve additionally discovered a technique to attach the fervour of outside shoppers to power that venture ahead.” Cedar additionally co-founded the nonprofit Local weather Impartial in 2019, which is helping corporations neutralize their carbon emissions. To this point, it has licensed greater than 330 companions.

Who Influences Him: Patagonia’s Yvon Chouinard and social marketers motivated through making the arena a greater position, like Sam Goldman and Ned Tozun, founders of the worldwide solar power corporate d.mild.


(Picture: Alyssa Ravasio)

Alyssa Ravasio
CEO and founding father of Hipcamp

Ravasio’s Hipcamp connects campers to glamping tents, farm remains, and idyllic lakeside retreats. However there’s so much occurring beneath that easy premise. “I’m in point of fact happy with the industry type that iterated into Hipcamp,” says the Marin County, California-based Ravasio, 33. “It solves a in point of fact necessary drawback for out of doors lovers through developing new puts to play whilst additionally developing source of revenue for rural communities and landowners to raised steward their assets.” Increasing herbal areas underpins Ravasio’s nine-to-five in addition to her imaginative and prescient for the out of doors {industry}: everybody advocating now not simply to offer protection to what now we have, however to push for extra. “We wish to be at the entrance traces of making extra of the ones safe areas for supporting nature for the long run,” she says.

Who Influences Her: Jay-Z: “Self belief in marching to the beat of my very own drum.” E.O. Wilson: “The speculation that we’d like 50 % of our land and water safe for natural world.” Jane Goodall: “The emphasis she puts on hope.” Rue Mapp: “Her perception and her imaginative and prescient.”


(Picture: Courtesy of Abby Dione)

Abby Dione
Proprietor of Coral Cliffs Mountain climbing Health club

Abby Dione will have purchased her industry, Coral Cliffs Mountain climbing Health club in Fortress Lauderdale, Florida, again in 2011 on a whim, however she certain doesn’t run it that approach. As the primary queer Black girl within the nation to possess an indoor hiking fitness center, Dione has been intentional about developing an inclusive, welcoming hiking network for everybody who walks within the door, with an emphasis on mentoring younger climbers. Her network has her again, too: When Dione needed to shut her doorways all through the pandemic’s first 12 months, she raised $120,000 via a GoFundMe marketing campaign to stay the industry afloat. She’s an American Mountain Guides Affiliation-certified climber, has taught clinics at out of doors gala’s like Colour the Crag and Flash Cunning, and serves at the Get admission to Fund’s board of administrators. Dione couldn’t be reached for remark as a result of, as a part of the Complete Circle Everest mission (the primary Everest summit through an all-Black American staff), she was once top within the Himalaya at press time, making the general summit push.

Media

(Picture: Courtesy of James Edward Turbines)

James Edward Turbines
Creator, journalist, and unbiased media manufacturer

“All I do is inform the tales of other folks,” says Turbines, 56. We are saying he’s promoting himself brief. Over his decades-long profession within the out of doors {industry}, Turbines, who lives in Madison, Wisconsin, has devoted himself to highlighting underrepresented other people and communities, from writing his ebook The Journey Hole: Converting the Face of the Outdoor to co-writing and co-producing a documentary in regards to the first all-African-American ascent of Denali (An American Ascent). Turbines’ imaginative and prescient for the {industry} is, briefly, higher illustration: “There gained’t be any considerable alternate within the {industry} till the trouble is made to have extra other people of colour, girls, and other people with disabilities in positions of energy.”

Subsequent Giant Mission: Two upcoming books: a take a look at Black historical past during the lens of the Nationwide Park Carrier and a chronicle of the Complete Circle Expedition, the primary all-Black American staff to summit Everest.


(Picture: Andrew Kornylak)

Latria Graham
Creator

As a creator, Latria Graham, 35, trains her lens on the entirety from farming to the Grammys to psychological well being to e-bikes. Many will take into account how she took readers through the throat in “Out There, No one Can Pay attention You Scream,” an unflinching take a look at being Black in nature, first printed in Outdoor in September 2020. The Spartanburg, South Carolina, resident attracts inspiration from “people who’re relegated to the margins of historical past,” she says. “The truth that they had been in a position to craft a lifestyles for themselves and exist in an area that was once extremely adversarial to them is not any small factor. I consider them so much within the paintings that I do.” At the back of the scenes, Graham asks mag editors for extra numerous illustration in pictures and asked a Black artist let’s say her secure column for Lawn & Gun. “Lots of the stuff I’m in point of fact happy with is invisible. It’s now not, ‘I did this factor.’ It’s the vibe shift at massive that I am hoping I’m part of.”

Subsequent Giant Mission: Asymmetric Flooring, her first ebook, scheduled for e-newsletter in 2024. “It’s about my private tale with Black land loss, my circle of relatives farm— what that position turns into, how we lose it—and all the fine details of heirs, belongings, and rural gentrification,” she says.


(Picture: Clayton Boy)

Jimmy Chin
Filmmaker, photographer, {and professional} climber/skier

Outside-industry varieties don’t incessantly display up onstage on the Academy Awards—as Jimmy Chin and his spouse, Elizabeth Chai Vasarhelyi, did when their movie Unfastened Solo gained Highest Documentary in 2019. However for alpine media’s largest superstar, making Oscar-winning movies is simply a part of a résumé that incorporates first ascents and ski hiking feats around the globe, broadly printed images, and the discharge of his first ebook, There and Again: Images from the Edge, in overdue 2021.

Subsequent Giant Mission: Chin and Chai Vasarhelyi are co-directing their first narrative scripted movie, Nyad, starring Annette Bening and Jodie Foster.


(Picture: @mprphoto.co)

Parker McMullen Bushman
Founding father of Ecoinclusive and CEO of The Inclusive Information

Parker McMullen Bushman’s 200,000-plus TikTok fans know her as Kween Werk, the “social media diva” speaking up inclusion and environmental justice whilst mountaineering mountains and soaking in alpine scorching tubs. That’s additionally the point of interest of her day process as head of a DEI-centered consulting workforce for out of doors organizations, Ecoinclusive. “I think like that is an important factor I will be doing at this time to save lots of the planet,” the Denver-based founder says. “As a way to clear up large environmental problems like local weather alternate, we all know we’d like everybody on the desk.” McMullen Bushman, 43, additionally based the once a year Summit for Motion, an match aimed toward shifting DEI tasks from communicate into concrete enhancements. “A in point of fact inclusive out of doors {industry} is what I’d like to look,” she says, person who “honors and values the other ways other people use and connect with the outside.”

Subsequent Giant Mission: Rising her Inclusive Information, a Yelp-like, crowdsourced useful resource about how welcoming and obtainable parks and different public areas are to numerous guests.

Retail & Neighborhood

(Picture: Heather Dawes)

Jahmicah Dawes
Co-owner, co-founder, ingenious director, and head janitor of Narrow Pickins Clothing stores

When Jahmicah Dawes, 35, and his spouse, Heather, opened Narrow Pickins Clothing stores (SPO) in 2016 in Stephenville, Texas, it was once the one Black-owned tools store within the nation. Now not anymore: During the last few years, Intrinsic Provisions and Wheelzup Adventures have adopted their lead. “Some of the issues I’m maximum happy with is that we had been the primary, however we’re now not the remaining,” Dawes says. “We unquestionably wish to depart a hint of ways this will also be accomplished, how this will also be scaled for homeowners of colour.” Opening up doorways for other people to reconnect to nature via his store is simply as necessary to Dawes—“to undo the poisonous narrative of ‘Black other people don’t clean within the outside,’ swim, hunt, fist, automobile camp, slackline,” he says. “Now not simplest will we do this, however we’ve been right here from the invention of those lands, ahead of they had been The united states.”

Subsequent Giant Mission: SPO lately introduced a clothes line in partnership with Public Lands, and the Daweses are serving as two of the primary leaders within the Outbound Collective’s community-building Town Mission initiative.


(Picture: Devaki Murch)

Devaki Murch
Tradeshow Manufacturer of Grassroots Attach

“Connecting other people is in point of fact certainly one of my particular powers,” says Devaki Murch, 47. That’s been a throughline of her profession, from her days managing athletes for prana (2003- 2007) to her stint coordinating Outside Store attendees (2012-2015) to her present gig pulling off the once a year Grassroots Attach tradeshow. Some of the highest portions of her process, says the Southern Utah-based Murch, is strategizing ingenious techniques to provide new marketers and artists to the {industry}. “That’s what makes all of it value it, so that you could usher in those new manufacturers and effort in some way that lets them thrive when the time is true,” she says.

Who Influences Her: Sally McCoy. Wealthy Hill, former govt director of Grassroots Outside Alliance. Beaver Theodosakis, founding father of prana. Kenji Haroutunian.


(Picture: Kenji Haroutunian)

Kenji Haroutunian
Director of The Giant Tools Display and most important of Kenji Consults

For those who’re a part of a logo, store, media outlet, gross sales company—or any nook of the out of doors {industry}, in point of fact—then you definately’ve most definitely felt Kenji Haroutunian’s affect. As the previous vice chairman of Nielsen/Emerald Expositions and display director of Outside Store (from 2007 to 2014), the Culver Town, California-based Haroutunian has his fingerprints in every single place the best way we do industry displays, from ground plans to tech to sustainability. And in launching The Giant Tools Display in 2021—“one of the crucial audacious issues I’ve ever accomplished,” he says—Haroutunian, 61, presented a brand new industry match to the {industry}, one that incorporates actions like biking, paddling, and overlanding. He additionally served at the Get admission to Fund’s board from 2011 to 2020 and runs his personal consulting company enthusiastic about industry and variety answers. General, “I’m proudest of my ongoing paintings encouraging fairness and inclusion within the out of doors {industry},” he says.

Who Influences Him: Yoon Kim (founding father of Outside Media Summit). Adventurer Steve Edwards. Skip Yowell. Sally McCoy.


(Picture: Courtesy of Mark Boles)

Mark Boles
Proprietor and CEO of Intrinsic Provisions

Mark Boles, 52, began his Hingham, Massachusetts, out of doors store in 2019 to spotlight a special option to retail: a considerate, extremely curated person who companions simplest with manufacturers that experience a favorable social have an effect on. “Once I began, I totally supposed to fly beneath the radar,” Boles says. “I didn’t wish to have a dialog about being a Black-owned industry.” Boles—whose maternal grandfather is famous civil rights chief Whitney Younger—modified his thoughts all through the Black Lives Topic protests of 2020, specifically as he watched his teenage daughters grapple with what was once occurring, and made up our minds to lean into it. Each strikes are paying off. As e-commerce boomed all through the peak of the pandemic, “I began getting orders from in all places,” Boles says. “That instructed me that the message we had been hanging available in the market about values and having in point of fact high quality stuff was once resonating with other people.”

Subsequent Giant Mission: Increasing his warehouse area this summer season, and having a look into opening two extra places in Boston and Portland, Maine.

Runners-Up

Those changemakes additionally stood out all through the nomination procedure, and had been all finalists all through the judging spherical.

Athletes

  • Jeremy Jones
  • Caroline Gleich
  • Ryan Bernard Law Montgomery (@extremely.ryan)
  • Melissa Arnot Reid
  • Eric Larsen
  • L. Renee Blount

Advocacy

  • Jessica Wahl Turner
  • Stacey Naked
  • Leah Thomas (The Intersectional Environmentalist)
  • Mikah Meyer
  • Ron Griswell
  • Wyn Wiley, a.ok.a. Pattie Gonia

Items & Services and products

  • Earl B. Hunter, Jr.
  • Ryan Gellert
  • Leo Tsuo
  • Davis Smith (Cotopaxi)
  • Jake Lah
  • Kimberly Ang

Media

  • Chris Burkard
  • Gale Straub
  • Religion E. Briggs
  • Ali Carr (Basecamp Outside)
  • Brooklyn Bell
  • Irene Yee

Retail & Neighborhood

  • Dana Howe (Grassroots Outside Alliance)
  • Todd Spaletto
  • Wilma Wallace
  • Wealthy Hill (Grassroots Outside Alliance)
  • Emily White (Roads Rivers & Trails)
  • Brendan Madigan